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Raymond Weil

Raymond Weil Genève is a Swiss luxury watchmaker, founded in 1976 in Geneva by Raymond Weil and Simone Bédat. Established during the height of the quartz crisis, in 1976, Weil aimed to create watches as an affordable luxury accessory, maintaining the quality of manufacturing and service for which Swiss makers were already known. Initially called Dinita (a contraction of the names of his two daughters, Diana and Anita), he later changed the company name to Raymond Weil Genève. Weil initially sold his designs from a foldout bridge table in a stall in Geneva. The line included both the traditional spring-powered and cog-and-gear mechanical Swiss watches and quartz-powered watches, marketed towards lower-end luxury watch buyers internationally. He made his name by putting luxury accessible to people without exorbitant price tags. Raymond Weil led the company until his retirement in 2002. Weil died in 2014, while the company remained family-owned with his grandsons at the helm.