Bvlgari, the world-renowned luxury brand famous for its exquisite timepieces, jewellery, and accessories, was founded in Rome in 1884 by Sotirios Voulgaris. Initially, focused solely on jewellery, he opened his first store on Via Sistina, which quickly became a popular destination for the elite and aristocrats of Rome, and in 1905 unveiled the Via Condotti shop that would become their flagship. In the 1950s, Bvlgari experienced a rise in popularity from patronage by the biggest stars of Hollywood's golden age - Elizabeth Taylor and Ingrid Bergman, among many others. By the 1970s, Bvlgari opened stores in New York, Geneva, Monte Carlo and Paris, marking its expansion internationally and introducing more wearable pieces predominantly using yellow gold and eclectic designs that will be its trademark. It was not until 1977 that the brand ventured into horology, launching the first BVLGARI BVLGARI watch.
With its distinctive and innovative designs that blend modernity and tradition, mixing Italian and Swiss watchmaking, Bvlgari timepieces are renowned for their precision and reliability, with each watch crafted to the highest standards of quality and craftsmanship. The brand's timepieces have won many awards, including the prestigious Aiguille d’Or Prize at the Geneva Watch Award 2021 for the Octo Finissimo. The brand has since released several watches that have been particularly sought-after by watch enthusiasts and collectors, releasing several collections: Octo, BVLGARI BVLGARI, Diagon, Haute Horlogerie, LVCEA, Serpenti, Diva's Dream and B.zero1. Today, Bvlgari is one of the most prestigious luxury brands in the world, with a presence in over 50 countries.